Sunday, November 29, 2009

Personal brand... what, why, where, how?!!

The phrase "Personal branding" has been around since I hopped on to the internet in 1997. Tom Peters knows what he is talking about and is the acknowledged or unacknowledged guru for the internet community for spreading the word. However, this post is not about Tom Peters but about Personal Branding.

What do you mean?
Well, the general idea is that we all are unique [ but ofcourse!! ] and ought to understand our uniqueness.

What will understanding our own uniqueness do for us?
It will empower us with the knowledge of what we are capable of doing. This might help -- Seeds of Thought.

Why do we need this knowledge?
We have people, careers and homes that we love. By understanding our strengths we will harness them better and will put them to effective use. We will provide ourselves with tools that will make our lives richer. We might not know what we are missing until we find it. Or maybe we don't realise all that we are already doing, right now, and this exercise might tell us all that.

How will I do this?
There are schools helping [ largely corporate professionals ] undergo this exercise. But why fear when the internet is here!! [ :) ]. This list could help you:

1. The Brand Called You
2. The Personal Branding Blog
3. Brand Yourself

Where I can get started from?
You might already be doing it!! List all the websites that you "are on". List all the blogs that you write/bookmark/comment on.

How do I analyze?
Observe what you feel looking at all that you've said in those pages. Observe the words, the expressions. Make a list of all that [ too many lists!! ].

If this works for you please do leave a comment.

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Anand said...

Well Krithika,
Here's the thing about working your personal brand. In my opinion, if too much emphasis is put on the concept of branding, then It might turn out to be counter productive. We might lose perspective and get unduly obsessed with 'brand me'.
Instead, just do what you do, and strive to do it well. Over a period of time, your own identity will evolve from your work, that eventually becomes your 'brand' or your identity.
Food for thought?

Metamorphosis said...

Hi Anand,

Thank you for stopping by. I totally agree with you. However, it is good to know what is that particular quality that distinguishes you, especially in the workplace.

Personal branding is about self awareness instead of self-advertisement. But, as you say, getting carried away should not be part of the project :-)

Dee said...

Thanks for visiting my space , krithika , you have an interesting blog yourself.

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Nancy said...

It seems to me that you are trying to make something unique and from my point of view you are a brave person and you managed to do this. Good luck in the future and keep up the good unique work!